top of page
Symbol_blk no back.png

ERIC MATHEWS

After finishing his MBA and working in sales in the fashion industry, Eric Mathews landed the position of Business Development Manager for a well-respected consulting agency, teaching brand development & strategy. Eric's job was to grow the companies' relationships and close service contracts. During his time as a Business Development Manager, Eric successfully closed more than $50 mm in contracts with Fortune 500 companies. 

After working with many successful companies, Eric Mathews and college best friend, Co-Founder Jerae David, launched a tech company in 2021 called Head2Toe, The App for Fashion. Eric always loved fashion as a child, and in his transition to entrepreneurship, saw an opportunity to help fashion creators grow their brand and increase their revenue.

The initial concept of the fashion platform's goal was to find sustainable ways for fashion creators to make a full-time living from their content. During the first attempt, Head2Toe's platform paid creators per like. After seeing 10's of thousands of fashion creators, the business model proved unreliable and unsustainable. 

While depleting their savings to pay creators per like, Co-Founder Jerae David and CEO Eric Mathews decided to change the business model to make it more lucrative for creators and more sustainable during growth.​

Now, Head2Toe works with fashion creators on their brands. The focus is to use our expertise in brand strategy and development to help creators form deeper relationships with their audience members and increase the creator's monthly income.

OUR CREED

The top concern for any social platform should be the success of it's members.

OUR MISSION

To provide fashion creators with tools that help them connect deeper with their audience and increase their recurring income.

OUR PHILOSOPHY

BY CREATING VALUE, YOU WILL BE VALUED

bottom of page